{"id":1007,"date":"2023-04-04T10:54:02","date_gmt":"2023-04-04T10:54:02","guid":{"rendered":"https:\/\/taamfx.com\/?p=1007"},"modified":"2023-04-04T10:54:05","modified_gmt":"2023-04-04T10:54:05","slug":"tim-cooks-apple-is-coming-for-zuckerbergs-metaverse","status":"publish","type":"post","link":"https:\/\/taamfx.com\/index.php\/2023\/04\/04\/tim-cooks-apple-is-coming-for-zuckerbergs-metaverse\/","title":{"rendered":"Tim Cook&#8217;s Apple is coming for Zuckerberg&#8217;s metaverse"},"content":{"rendered":"\n<p>Apple\u2019s (<a href=\"https:\/\/finance.yahoo.com\/quote\/AAPL?p=AAPL&amp;.tsrc=fin-srch\">AAPL<\/a>) next major product, an AR\/VR headset is expected to be&nbsp;<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2023-02-15\/apple-pushes-back-mixed-reality-headset-debut-two-months-to-june?leadSource=uverify%20wall&amp;sref=eeq6exxF\" rel=\"noreferrer noopener\" target=\"_blank\">unveiled at its WWDC event<\/a>&nbsp;in June. And that puts the company, and CEO Tim Cook on a direct collision course with market leader Meta.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.gq.com\/story\/tim-cook-global-creativity-awards-cover-2023?mbid=social_twitter\" rel=\"noreferrer noopener\" target=\"_blank\">In an interview with GQ<\/a>, Cook lays out his vision for an AR\/VR device and how it could help consumers. And, likely to the chagrin of Meta (<a href=\"https:\/\/finance.yahoo.com\/quote\/META?p=META&amp;.tsrc=fin-srch\">META<\/a>) CEO Mark Zuckerberg, Cook says the gadget could \u201cgreatly enhance people\u2019s communication, people\u2019s connection.&#8221;<\/p>\n\n\n\n<p>Apple Inc. (AAPL)<\/p>\n\n\n\n<p><a href=\"https:\/\/finance.yahoo.com\/quote\/AAPL?p=AAPL\" target=\"_blank\" rel=\"noreferrer noopener\">View quote details<\/a><\/p>\n\n\n\n<p>NasdaqGS &#8211; Nasdaq Real Time Price (USD)166.17+1.27(0.77%)At close:&nbsp;&#8211;<\/p>\n\n\n\n<p>+0.68&nbsp;&nbsp;&nbsp;(+0.41%)<\/p>\n\n\n\n<p>Pre-Market:&nbsp;&nbsp;&#8211;<\/p>\n\n\n\n<p>Add to watchlist<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1D<\/li>\n\n\n\n<li>5D<\/li>\n\n\n\n<li>1M<\/li>\n\n\n\n<li>6M<\/li>\n\n\n\n<li>YTD<\/li>\n\n\n\n<li>1Y<\/li>\n\n\n\n<li>5Y<\/li>\n\n\n\n<li>Max<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/finance.yahoo.com\/chart\/AAPL\" target=\"_blank\" rel=\"noreferrer noopener\">Full screen<\/a><\/p>\n\n\n\n<p><canvas width=\"609\" height=\"200\"><\/canvas><canvas width=\"609\" height=\"200\"><\/canvas><\/p>\n\n\n\n<p>AAPLMETA<\/p>\n\n\n\n<p>While he doesn\u2019t mention Meta, or confirm a headset is on its way, Cook\u2019s statement is, nonetheless, a shot across the company\u2019s bow. Zuckerberg and company have been working on their AR\/VR headsets for years, ever since the company acquired headset maker Oculus in 2014 for $2 billion.<\/p>\n\n\n\n<p>Part of that effort has been developing the metaverse, a series of interconnected online worlds where users can, you guessed it: communicate and connect.<\/p>\n\n\n\n<p>Meta currently offers its Meta Horizon Worlds, a kind of early version of the metaverse where users can meet up as virtual avatars and play games, watch concerts, or just hang out and chat. Meta is also collaborating with Microsoft (<a href=\"https:\/\/finance.yahoo.com\/quote\/MSFT?p=MSFT&amp;.tsrc=fin-srch\">MSFT<\/a>) to bring that company\u2019s Teams and Microsoft 365 productivity apps to its Quest headsets.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/TnbIf6xU3vompD1psXesjw--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNQ--\/https:\/\/s.yimg.com\/os\/creatr-uploaded-images\/2023-03\/2d4fce50-ce6f-11ed-bf7f-cf8c9dc637a2\" alt=\"Apple CEO Tim Cook attends the Apple Original Series \"\/><figcaption class=\"wp-element-caption\">Apple CEO Tim Cook attends the Apple Original Series &#8220;Ted Lasso&#8221; Season 3 Red Carpet Premiere at Westwood Village Theater, Los Angeles, California, U.S., March 7, 2023. REUTERS\/David Swanson<\/figcaption><\/figure>\n\n\n\n<p>While Meta\u2019s efforts are largely based around VR at this point, Zuckerberg\u2019s ultimate goal is to make a lightweight headset that can overlay the virtual world onto the physical world via augmented reality. And that\u2019s exactly what Cook is setting his sights on.<\/p>\n\n\n\n<p>\u201cIt\u2019s the idea that there is this environment that may be even better than just the real world\u2014to overlay the virtual world on top of it might be an even better world,\u201d Cook said.<\/p>\n\n\n\n<p>That\u2019s exactly the kind world Meta and Zuckerberg are hoping to occupy, as well. The company already has a decent lead on Apple, with 22 million Quest headsets in the wild. But Apple has already proven time and again that it can enter an established space as a newcomer and effectively take over to become the dominant force.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple\u2019s (AAPL) next major product, an AR\/VR headset is expected to be&nbsp;unveiled at its WWDC event&nbsp;in June. And that puts the company, and CEO Tim Cook on a direct collision course with market leader Meta. In an interview with GQ, Cook lays out his vision for an AR\/VR device and how it could help consumers. 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